Make My Listing Famous

Our listing marketing plan

Make My Listing Famous™

Preparation, launch and follow-through, managed for you from the first conversation to closing. Every home receives a customized strategy, built around your goals, your property, and the buyers most likely to value it.

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Our goals for your sale

01

Get you where you’re going, on your timeline

Every step is planned around your move date.

02

Put you in the strongest negotiating position

Prepared, documented and priced with evidence before the first showing.

03

Make it easier, with fewer surprises

You’ll always know what’s happening, what’s next and who’s responsible.

The plan

Four phases, 26 steps. Not every item fits every home; we use the parts that present your home truthfully and reach the buyers most likely to value it.

Phase 1Preparation & Presentation8 steps · Preparing your home to compete
  1. Strategy consultationYour goals and timeline, the buyers most likely to value your home, and a full review of the competition and recent sales.
  2. Customized preparation planWhich improvements are likely to raise your net proceeds or speed the sale, and which aren’t worth the money.
  3. Vendor coordinationScheduling and tracking painters, cleaners, contractors and the photographer, so preparation stays on schedule.
  4. Home presentationRoom-by-room guidance on what stays, what moves and what to pack early, with staging support when it serves the home.
  5. Pre-listing inspection, when recommendedFor older systems, wells and septic, or estate homes, we talk through whether an inspection protects your price. Your choice.
  6. Documents ready earlyIllinois disclosure report, radon and lead-based paint disclosures, survey, HOA documents and utility costs, so buyers aren’t waiting.
  7. Professional photography and videoTimed to the season, with a floor plan when it helps buyers.
  8. Your home’s storyA lifestyle-focused description and a complete, accurate MLS presentation that answers buyers’ questions before they ask.
Phase 2Coming Soon & Launch8 steps · Reaching qualified buyers
  1. Planned Coming Soon campaignSign, MLS Coming Soon, and a public announcement that builds interest before showings begin, when permitted.
  2. Targeted agent outreachDirect notice to the agents most likely to have buyers for your home and price range.
  3. Neighbor preview and outreachAn invitation to neighbors, often the best source of a buyer’s friend or family, plus selective postcards or direct mail.
  4. Property webpageA focused online presentation of your home that’s easy to share.
  5. Just Listed email and social launchA coordinated launch to our database and social channels, introduced in stages.
  6. Online exposureYour home syndicated to the major real estate websites buyers search.
  7. Paid digital promotionTargeted ads when the likely buyer audience and expected return support them.
  8. Launch weekendA broker preview, open house or launch event when appropriate, with follow-up afterward.
Phase 3On the Market6 steps · Monitoring results and adjusting
  1. Showings and feedbackShowings coordinated and buyer feedback requested, then summarized for you.
  2. Prompt follow-upPrompt follow-up with interested buyers and their agents, with remarketing to those who showed interest.
  3. Launch-results reportA clear read on the first weeks: views, saves, showings, feedback and how buyers are responding.
  4. Weekly written updateShowings, feedback, online views and saves, and how the competition is moving, every week.
  5. Your Home Sale DashboardA private page for your sale: the current phase, what’s happening, the next step, your documents and every update.
  6. Adjustments based on evidenceIf the market tells us something, we review it together and adjust the marketing or price. Your decision.
Phase 4Offer to Closing4 steps · Negotiating and managing the sale
  1. Offer analysisEvery offer laid out side by side: price, terms, financing strength and your estimated net.
  2. NegotiationProtecting your price and terms, including through inspection and appraisal.
  3. Transaction managementAttorney review, inspection, appraisal and every deadline tracked to closing.
  4. Pending and Sold announcementsSharing your home’s sale with your neighbors and our network once it’s under contract and closed.
100.4%

Our sellers averaged 100.4% of original list price, compared with 99.0% countywide.¹

¹ Andra Simek single-family listings closed Oct 2025–Sep 2026 (23 sales), compared with the MRED McHenry County average. Past results don’t guarantee future results.

The right plan, not the busiest one

Not every item fits every home. We use the parts of this plan that present your home truthfully, reach the buyers most likely to value it, and support your strongest outcome.

About third-party costs

Major repairs, staging fees, contractor charges, premium media, event costs and unusually large advertising purchases aren’t automatically included. Any significant outside expense is discussed with you and approved in writing before it’s incurred. Final services are confirmed in your Marketing Agreement.

Want to see how this would work for your home?

Clear advice. Honest evidence. A strategy built around you.

Request a Pressure-Free Real Estate ReviewLet’s Chat

Or call or text 847-713-3913 · See the selling process →